GINGERLY
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TITLE: Gingerly Branding Project
DATES: January 2023 – May 2023
TOOLS: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
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I developed a 32-page branding deck in an NYU branding class for a fictional company specializing in personalized Chinese herbal medicine. I designed the visual identity, including logos, typography, color palette, and product mockups.
As part of the Gingerly project, I developed GingerlyTea, a sub-brand envisioning a modern urban tea shop rooted in Chinese tea traditions and Traditional Chinese Medicine (TCM) philosophy.
Gingerly is dedicated to empowering individuals to take control of their health and well-being through the principles of Traditional Chinese Medicine (TCM). The company’s mission is to provide personalized, all-natural solutions tailored to each customer’s unique health needs. Through a modern approach, Gingerly curates custom boxes of resources and formulas, carefully crafted by a team of TCM experts and doctors. Its online platform offers a seamless experience, allowing customers to order their custom boxes with ease and have them delivered directly to their door.
LOGOS
BRANDING DECK
