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ABOUT ME

Hi, I’m Jae! I’m a graphic designer who loves creating work rooted in visual identity and narrative. I received my BA from NYU’s Gallatin School in 2025, where I built my own major around design, storytelling, and visual culture.

I’m currently a Graphic Design Intern at GKIDS Films, where I’ve had the chance to learn about the creative processes behind the distribution and promotion of animated films. I’m also an Adobe Creative Apprentice, continuing to grow my practice through mentorship and professional development.

A lot of my work is inspired by East Asian art and animation, drawing from my Chinese background and the visual languages I grew up with. When I’m not designing, you can usually find me reading, making hand-crafts, or being bossed around by my very needy cat!

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MY EXPERIENCE

  • NEW YORK, NY / June 2025 - Present

    • Design digital and print assets for major animated titles such as the Studio Ghibli catalog and Arcane, including banners, social media posts, style guides, press kits, and internal marketing presentations.

    • Led a full redesign of GKIDS’ newsletter to strengthen brand consistency, improve clarity, and optimize for mobile; new template launched January 2026.

    • Support key art and home entertainment packaging, including localization of approved assets for U.S. releases; drove the design of a new title treatment for The Boy and the Beast.

    • Develop event branding and on-site materials (print ads, signage, and 50+ total invitations) for Anime NYC, New York Comic Con, and awards campaigns including the Golden Globes and Academy Awards (Oscars).

  • NEW YORK, NY / Aug. 2021 - Dec. 2022

    • Created 2–3 Instagram posts and stories weekly, directed photography when needed, and maintained a cohesive feed, increasing profile views by 300%.

    • Designed and illustrated physical assets promoting monthly church events, including fliers and large-format posters.

    • Conceptualized and designed a full social media marketing campaign for “2econd Chances,” a mental health awareness event attended by 200+.

  • New York, NY / Nov. 2025 - Mar. 2026

    • Selected for Adobe’s Creative Apprentice program, receiving mentorship, portfolio development, and industry access.

    • Completed a commissioned project for Adobe, designing 4 postcards using Adobe Firefly Boards (GenAI) and producing a 90-second short-form process reel documenting the workflow for social media.

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