2econd chances

    • TITLE: 2econd Chances Campaign

    • DATES: August 2022 – December 2022

    • TOOLS: Adobe Illustrator,  Adobe Photoshop, Procreate

  • 180 Church offered me an internship during their 2econd Chances event to design the social campaign. I used carousel posts in a scrapbook-style aesthetic to make the campaign feel fun and personal while appealing to college students.

The Second Chances Care Package Event is a community gathering dedicated to mental health and the Asian American experience. Hosted by 180 Church and sponsored by mental health organizations, local Asian restaurants, and other churches, the event features inspiring speakers, free food, and a hands-on care package station where attendees can create personalized gifts for friends. It’s a space for connection, support, and meaningful conversations on healing and resilience.

THE CAROUSEL POST

For the social media campaign, I used Instagram carousel posts, a multi-slide format designed to boost engagement. This interactive format encourages users to scroll through multiple images, increasing retention and fostering deeper engagement with the campaign.